Google Purchases Zagat To Improve Local Services
Google has announced that it will purchase local restaurant reviewing company Zagat for an undisclosed amount. Google will use Zagat to incorporate reviews to its local services within Google search. It’s believed that Google purchased Zagat for less than $66 million. There was no FTC antitrust review, which is automatically triggered by any deal worth $66 million or more.
Zagat will be central to Google’s efforts to provide more local information Marissa Mayer, vice president of local, maps and location services at Google, said in the blog posting.
“Moving forward, Zagat will be a cornerstone of our local offering — delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world, ” She Said.